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Business CommunicationCALAMITY JANE/BUFFALO BILL Media Book


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Designed primarily as a text for undergraduate and postgraduate students of management and commerce, this comprehensive and well-organized book equips the readers with the knowledge to analyze the domestic and global business environment. The focus of the book is on the assessment of the evolving business scenario using analytical underpinnings and latest data.

This book clearly brings out the implications of changes in socio-economic and legal environment of business, and covers business environment by tracking changes in national income, inflation, fiscal deficit, money supply, exchange rate, balance of payment and many other economic variables. Besides, it briefs on legal aspects, deliberates on demographic changes and changes in technical and natural environment of business.

Besides students, practising managers and policy makers will also find the book as a useful reference.

Key Features

 • Illustrations using latest  data (upto June 2013)
 • Boxes containing numerical illustrations and technical details
 • Cases depicting Indian Business Environment and providing glimpses of evolving global business environment
 • Review questions, numerical problems and case analysis

Companion Website: This text is supported by the companion website: containing useful resources for the teachers and study aids for the students.

Instructors’ Resources: To support the teaching efforts the website contains—Answers to the end of the chapter Numerical Problems with explanation; More than 1000 crisp, clear and colourful PowerPoint Slides; and more than 1000 Multiple Choice Questions.

Students’ Resources: To strengthen the understanding of the students on the subject the website resources comprise—Interactive Multiple Choice Questions and hints for solving chapter-end Numerical Problems.



1.    Business Environment and Its Constituents

2.    Economic System: Planning and Market

3.    Economic Structure and Stages of Development

4.    Business Cycles and Fluctuations

5.    National Income: Measurement and Environment Scanning

6.    Poverty, Growth and Inclusive Growth

7.    Inflation and Business Environment

8.    Fiscal Policy and Environment

9.    Financial System, Crisis and Reforms

10.  Monetary Policy and Economic Environment

11.  Industrial Structure, Policy and Business Environment

12.  Balance of Payment: Accounting, Adjustments and Imbalances

13.  Trade Flows, International Linkages and External Environment

14.  Capital Flows, Growth and Macroeconomic Instability

15.  Exchange Rate Regimes and Currency Convertibility

16.  Legal Environment of Business

17.  Demographic Environment of Business

18.  Technological Environment

19.  Natural Environment and Business Sustainability




About Author 

Veena Keshav Pailwar (Ph.D.) is a faculty at Institute of Management Technology (IMT), Nagpur. She has previously been associated with Xavier Labour Relations Institute (XLRI), Jamshedpur, National Institute of Financial Management (NIFM), Faridabad, National Council of Applied Economic Research (NCAER), New Delhi and National Institute of Public Finance and Policy (NIPFP), New Delhi. With over 19 years of teaching and research experience, Dr. Pailwar has published/presented papers in national and international journals/conferences in the areas of computable general equilibrium modelling, financial sector modelling, forecasting methods, foreign capital flows and external sector reforms.


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